T-VIPS was very pleased to announce the appointment of Joe LoGrasso as Vice President & General Manager, T-VIPS Americas Inc. LoGrasso will drive T-VIPS’ market presence and sales growth in the Americas.

Prior to joining T-VIPS, LoGrasso was at VP of Sales US & Latin America for Miranda Technologies Inc., where he managed a large sales and support staff, oversaw distribution channels and systems integrator relationships as well as providing lead sales and negotiation support for high-level accounts at major broadcasters, station groups and specialty channel providers. Joe has also enjoyed sales and business development roles at Sony Broadcast and SeaChange International prior to his arrival at Miranda Technologies. Joe started his career as an engineer at a post house in New York City before moving to Sony Corporation of America, as Market Development Manager for Production Systems and ultimately becoming National Product/Marketing Manager.

On his exciting new career move, LoGrasso commented: “More than ever before, today’s business environment demands highly reliable, cost-effective solutions that maintain and deliver the highest quality video. New distribution services for Cable, DTT, IPTV, Mobile TV and Satellite will all demand low latency with improved quality higher up the contribution signal chain. T-VIPS’ enabling of the end-to-end video transport combined with the remarkable return on investment that T-VIPS powered IP transport provides, means that I’m joining the company at a time of an industry transition that translates into strong growth potential for T-VIPS. I’m looking forward to playing a vital part in T-VIPS’ future success and I am very excited about the entire product offering we’re demonstrating at NAB.”

Janne T. Morstøl, President T-VIPS America Inc added: “I am delighted to welcome Joe LoGrasso to T-VIPS. Not only has Joe shown that he can develop and manage highly effective sales operations but he also has real depth to his knowledge of the industry. I’m really looking forward to Joe using his skills and know-how to drive us forward in the Americas, building on our early successes in the US market and our reputation for high-quality cost-effective solutions.”