At IBC 2009 T-VIPS demonstrated deployment-ready video transport for 3D HD content. The solution demonstrated 3D content, compressed in JPEG2000 format using a T-VIPS video gateway, transported over an IP link, decoded by a separate T-VIPS video gateway and then viewed on a 3D display. The T-VIPS solution was acclaimed by a number of experts, as the best 3D content on display, and demonstrates conclusively that JPEG2000 is ideal for 3D video transport.

“3D is already fast becoming a major differentiator in the cinema business, where our pioneering lead in video transport utilising digital cinema’s native codec JPEG2000, provides us with a natural advantage,” says Helge Stephansen, CTO, T-VIPS. “As 3D is about to launch on the TV our JPEG2000-based video transport solutions are ready to deploy.T-VIPS is showing the marketplace that the video transport pieces of the 3D jigsaw are available and ready to play an important role in bringing 3D to life.”

Ben Keen, Chief Analyst at Screen Digest, believes that 3D has an exciting future: "3D has already proven its commercial potential in the cinema market where movies with a 3D release routinely generate three times more box office per screen than their conventional 2D counterparts. If the industry can agree on all the necessary standards, Screen Digest believes, there could be 64m 3D TV sets sold worldwide by the end of 2012, 25m of which would be in Europe."

3D was first demonstrated in 1915, and it is now clear that 3D is here to stay in the cinema. The unanswered question is still, when will it take off in the living room?